13 Ways to Drive Traffic to Old Blog Posts (Free Printable Checklist!)

13 Ways to Drive Traffic to Old Blog Posts

At the time of writing this article, I have published almost five-hundred posts on this blog.

500.

Holy mackerel. That’s a lot.

Chances are you probably haven’t read most of them or forgot they even exist. It’s common to see bloggers promoting their daily posts on social media sites, but what happens to all that other awesomeness that’s shoved inside our frenemy, The Archives? Well, unless you’re doing the things I’m sharing in today’s post, probably nothing. Today I have 13 tips (And a free, printable checklist! Yay!) to help you drive traffic to your old blog posts so all that stuff you wrote last year actually works FOR your blog instead of just weighing it done.

Pump up that SEO.

Add keywords to your old posts. Rework the titles so they’re click-worthy and keyword-friendly. Add tags (with keywords…notice a trend here?). Create a meta description if you haven’t already (or revise that old one you wrote when you had no idea what you were doing two years ago!). Having search engine optimized posts is a deal-breaker for getting traffic sent to your archives. (You can read about my favorite SEO plugin for WordPress here).

Create a roundup.

This is totally on my to-do list. Do you find yourself writing about similar topics every week? Maybe you’ve shared tips about the same genre on multiple occasions. Create a roundup! This way, you can share a bunch of your old posts in one handy spot for your readers. A Beautiful Mess does a great job of this — here’s an example of a roundup they did with 25 fresh squeezed cocktails. All of the cocktails in the roundup link back to their old recipes AND it’s convenient for their readers who might be looking for the perfect cocktail. Genius!

Make images more Pinterest-friendly.

In case you haven’t noticed, Pinterest likes things that are vertical. Go through your old posts that might be Pinterest-worthy (recipes, beauty tutorials, fashion, etc) and see if you can add some longer photos. While you’re at, check to see if your old photos match the branding of your blog. Do the fonts you used on top of photos match your blog’s current design and aesthetic? What about the colors? Replace images that look super out of place to create a more cohesive look (so that people who pop over to your old posts don’t immediately leave because it looks like a hot mess!).

Create a second post that riffs off the first and link back.

That tutorial you wrote in 2009 about how to knit a sweater for your pet frog? Well, little froggy is looking a little cold over there and needs a matching hat for the winter. (10 points to anyone who actually has a tutorial on knitting a sweater for their pet frog). But in all seriousness, think of ways you can elaborate on old posts or turn them into a series. Then link your new posts back to your old ones to keep readers engaging with all those frog sweater tutorials that are just begging for some lovin’.

Use a plugin like Nrelate or Linkwithin.

You know, those handy plugins you often see below posts with images of old content? Yeah, get them.

Use AddThis.

I recently discovered AddThis, and while I haven’t implemented it in my own site just yet, I’ve seen some big sites use their features. AddThis is essentially a plugin that allows you to display content from your archives in engaging and interesting ways.

Check out Tweetily.

Tweetily is another plugin I recommend. Have you seen bloggers promote their old posts on Twitter, often followed by “from the archives”? Well, they do that automatically, and often with Tweetily. Tweetily will send out tweets about your old content every few hours. It’s automatic, so you don’t even have to lift a finger! Because of Tweetily, my followers will re-tweet or respond to my old content every single day. It’s great!

Use “p.s.” at the end of posts.

This handy tip comes courtesy of my friend, Sarah, but I’ve also noticed it on rockin’ blogs like Cup of Jo. The gist is that at the end of your posts, just include a “p.s.” followed by one or two of your related articles that readers might want to check out next. This is essentially the same as using a plugin like Nrelate or Linkwithin, but the reason it’s so successful is that it feels more like a personal recommendation, which people are more apt to follow.

Deep link that shiz.

Deep linking is the practice of linking to old posts in your archives from other posts. Simple. So, if you’re writing about something and know that you have a similar article in your archives, you can link to it. You’ll notice that in this post, I’ve linked to an older post I wrote about my favorite plugins (by golly, I did it again!). That’s because I already wrote a post about plugins, which I think might be useful for people reading about plugins in this article. Get it?

Schedule social media promotions of old posts.

This idea is similar to using Tweetily, but instead of allowing the Tweetily robots to share your old stuff, try scheduling posts so you can do it yourself! That way, you can personalize your tweets (and Facebook + Pinterest shares!) so they’re more click-worthy. Don’t have time to go through 500 posts and create tweets about all of them? Consider hiring a virtual assistant or social media manager for a one-time job so that they can create, say, three months worth of tweets directing readers to your old posts. A little investment can go a loooong way!

Link to old posts in guest posts on bigger blogs in your niche.

It’s no secret that a big part of Google’s SEO algorithm is that quality content is linked to from, wait for it….quality content. What does that mean? It means that if Forbes links to one of your blog posts, it will help your search engine rankings a lot more than if your mom links to you from her smaller, personal blog. It doesn’t mean your mom’s blog doesn’t kick arse, it just means that Google puts a little more weight on the opinion of popular sites. Also, that’s not to say that links from smaller blogs are unimportant…they can absolutely bring in more traffic and new readers. But if you want to get more traffic from search engines, try pitching bigger blogs with killer guest post ideas. Then, link to one of your older posts within your guest post.

Add a popular posts section in your sidebar.

The most popular post I’ve written is about different ways to use broccoli stems. I shit you not, my friends. I peaked at broccoli stems in my third month of blogging and everything after that was chump change. Anyways, I’d probably never put that in a “popular posts” section in my sidebar since it has little to do with my current content, but that doesn’t mean you can’t round up some of your old/popular/awesome posts and slap ‘em into your sidebar. Better yet? Switch up those popular posts every week or two so that your readers are constantly exposed to fresh (old) content.

Familiarize YOURSELF with your archives.

Seriously, do YOU know what you wrote two years ago? If you can’t remember all that juicy deliciousness you authored, then how are you going to link to it or promote it? Go through your archives and get up close and personal with how much you freakin’ rock (or at least, how much you freakin’ rocked back in the day). ;)

13 Ways to Drive Traffic to Old Blog Posts

Want to download this post as a free, printable list that you can reference every week to stay on top of your blogging game? I gotchu covered. Just click here to download the PDF or click the image above!

Which one of these tips are you going to implement today?

p.s. How to Grow Your Blog Like a Boss + 24 Lessons From 24 Years


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What I Learned From My First Yoga Class

What I Learned From My First Yoga Class

My friends, the deed has been done. Last night, I moseyed over to a yoga studio and took part in my very first yoga class. I’ve watched and listened as yoga has climbed from That Thing That Hippies Do to So Mainstream There’s Even a Yoga Barbie, but hadn’t yet brought myself to actually try it out. I even bought a pack of classes at the beginning of the year, hoping to knock out one of my yearly goals, but let it expire without ever lifting a finger. After a recent conversation with some yogi friends and a spark of inspiration that had been growing inside me, I decided to check it out for myself. Here’s what I discovered.

(Oh, and that picture up there? I snuck into the locker room bathroom and snapped a sweaty post-class selfie for your enjoyment. You’re welcome. I should also mention that one of the poses sounded like “burrito,” which of course made me crave Mexican food, so I got a late dinner from Del Taco as soon as I left. It felt a little sacrilegious, but my teacher told us during class that we should “do what feels right.” So, I was obviously following his orders, na mean?)

You will sweat your booty off.

Dudes. Yoga is totally a work-out. I didn’t really consider the expectations I had for yoga, but falling over because I couldn’t hold a pose as long as everyone else was definitely not one of them (Note: That totally happened. Several times!). I can certainly see how yoga can tone your body. If you happen to be like me and exercise about once a year, then it might be difficult for you, too…but don’t let that stop you! No one made me feel like an outsider if I was in the wrong pose or couldn’t hold it long enough. The environment felt very welcoming.

Girls. Girls everywhere.

This isn’t something I really thought about until I walked into the waiting room and was surrounded by 20 other women waiting to be let into the classroom. It felt like I was back in my sorority days. It made me a little nervous at first, since I’m not usually in an all-female environment, but the nerves quickly faded and the class was so interesting that I don’t know if I would’ve noticed an elephant practicing next to me, let alone another chick.

It is even more spiritually-focused than I expected.

I knew that yoga was a mental game as much as a physical one, which is a large reason why I wanted to try it. But I wasn’t expecting to end class laying in Savasana in a dark room while listening to instrumentals. Not saying I didn’t enjoy it (quite the opposite!), but it was surprising. I also noticed that my teacher would give spiritual anecdotes and advice almost as much as he’d describe the poses we should be hitting. I thought it was pretty cool, and very much what I was looking for.

Let everything have its moment.

Going off of the spiritually-focused method of yoga, the teacher would often inject some wisdom or thoughts while we were flexing our bodies. One thing that he said was particularly meaningful to me. He told us to think of things we wanted to let go of or that are no longer serving us and to “let them have their moment” before releasing them from our present. I appreciated his advice to acknowledge the past and allow it to live before letting it go, rather than shoving it somewhere in our mind where it will eventually resurface.

You’re exactly where you need to be.

One of the things I loved most about the class was that it was very focused on the fact that “you are exactly where you need to be.” So, if you can’t hit the pose he’s teaching or you have to do an easier version, it’s all good. You’ll make it happen when you’re ready. I feel like I’m used to fitness regimes where there is a right or wrong way, but our teacher emphasized to just “do what feels good.” Isn’t that neat?

I enjoyed my first class so much that I’m going again tonight! I am doing Core Power Yoga’s free week trial, which is nice if you’re new to yoga since you can take as many classes as you want for a whole week. Honestly, I think it took me so many months to get to a yoga class because I was both lazy and didn’t know what to expect. What do I wear? How do I pick a mat? What if I have no idea what a Downward-Facing Dog is? If you’re nervous, I encourage you to just check it out. It was a lot more comfortable than I expected, which is surely saying something since Exercise and I have a very lovehate-hate relationship. What have you got to lose?

What are your thoughts on yoga? Would you ever try it?


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Weekly Wishes #75 (Personal Goal Setting Linkup)

Weekly Wishes

Welcome to Weekly Wishes, a personal goal setting community where you can share your upcoming dreams and connect with other goal-setters. I’d love for you to join us and add a link to your own goal-oriented blog post! It’s a great way to make new friends from around the world and gain some motivation to achieve your weekly aspirations.

Happy Monday! I can’t believe the weekend is over. It flew by! I spent a lot of time with friends this weekend, which is something I don’t get to do enough, but it was really great to catch up over sushi, dance it out at Rüfüs Du Sol/Hermitude, and look at other people’s awkward memories at a flea market. I also went to a cute pumpkin patch with Paul to get into the Fall spirit.  All in all, it was a great weekend! How was your week?

Pumpkin Patch

Last Week’s Personal Goals

  1. Be more present in blogging. Yes and no. I posted six times last week, which is great, but I wasn’t as present on social media as I’d hoped to be. I’ve been having some of the busiest work weeks I’ve ever had, so it’s hard to find a balance.
  2. Get organized with the new contributors. No. T_T haha. There are still a few things I want to finish before moving forward (contract, schedule, etc) and with my busy work weeks it’s been hard to do that. This week for sure!
  3. Get rid of things. Wow, totally forgot about this one!

This Week’s Personal Goals

  1. Work on adding new contributors. Pretty much just transferring last week’s goal to this week!
  2. Put together my dresser. I got a little dresser from IKEA, so you know how that goes.
  3. Start planning for Portland! We leave in less than two weeks. I can’t wait!

What are your personal goals this week?

 WEEKLY WISHES LINKUP RULES

1. Share your posts about your goals, challenges, or wishes for the week, month, year, decade, whatever! Entries completely unrelated to the theme or linked to your homepage will be deleted. 

2. Link back to this site so others can get their goal-setting on, too! You can use the button below if you’d like!

The Nectar Collective
<div align="center"><a href="http://thenectarcollective.com/tags/weekly-wishes/" title="The Nectar Collective" target="_blank"><img src="http://thenectarcollective.com/wp-content/uploads/2014/05/Weekly-Wishes-Button.jpg" alt="The Nectar Collective" style="border:none;" /></a></div>

 

3. You can link up your posts on any day of the week, but the most common day to do so is Monday.

4. THE MOST IMPORTANT RULE OF ALL! You MUST visit the person’s blog who linked up directly before you and leave them a motivating comment. This is such an important part of this linkup! We are each here to encourage each other and build a community of determined women and friends. :) If you do not do this, your post will be deleted from the link-up.


p.s. Next week I’ll be sharing my monthly goals for November! Join me. :)


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